Super Bowl LX Internet Traffic Report - February 2026
Cloudflare Radar tracks Internet traffic patterns across its global network. This report documents the Internet traffic shifts observed during Super Bowl LX on February 8, 2026, as millions of viewers tuned in to watch the game, halftime show, and surrounding entertainment.
This report examines the Internet traffic patterns observed during Super Bowl LX on February 8, 2026. Data is sourced from Cloudflare Radar and @CloudflareRadar on X, showing how a major entertainment event influences Internet usage across North America.
Super Bowl Sunday is one of the few events that consistently produces visible dips in Internet traffic, as tens of millions of viewers shift their attention from screens to the TV broadcast. This year's game, featuring Bad Bunny's halftime show and Charlie Puth's national anthem, created distinct traffic signatures across the United States, Mexico, and Canada.
Peak Impact: Internet traffic in the United States dropped up to 16% below the previous week during Bad Bunny's halftime show at 01:15 UTC (20:15 EST). Traffic dips were also observed in Mexico (-6% vs. previous week, -17% vs. pre-halftime) and Canada (-10% vs. previous week, -12% vs. pre-halftime).
Key Insights
- The halftime show caused the biggest traffic dip — at 01:15 UTC (20:15 EST / 17:15 PST), US traffic dropped ~16% below the previous week, coinciding with Bad Bunny's performance.
- The national anthem also drew viewers away — traffic fell ~6% at 23:15 UTC (18:15 EST / 15:15 PST) during Charlie Puth's performance.
- Traffic rebounded after halftime — US traffic rose above typical levels as viewers went back online during the second half of the game.
- The Super Bowl effect extended across North America — Mexico saw a 6% dip vs. the previous week (17% vs. pre-halftime), and Canada experienced a 10% drop vs. the previous week (12% vs. pre-halftime) during the halftime show.
- ai.com saw the biggest DNS spike of any advertiser — DNS traffic surged over 50,000% above baseline after the ad for its agentic AI platform aired, dwarfing all other advertisers.
- Super Bowl ads drove massive immediate website traffic — seven advertisers saw DNS spikes of 1,000% or more above baseline, including He Gets Us (+3,100%), Novartis (+2,300%), Base44 (+1,600%), and Cadillac F1 (+1,400%).
Traffic Dips at Key Moments
United States
Internet traffic in the United States during Super Bowl Sunday showed clear entertainment-driven drops, as more eyes were on the TV broadcast. The largest dip came at 01:15 UTC (20:15 EST / 17:15 PST), about 16% below the previous week and matching the drop just before halftime, coinciding with Bad Bunny's halftime show. Earlier, traffic fell 6% at 23:15 UTC (18:15 EST / 15:15 PST) during Charlie Puth's national anthem. After halftime, traffic rebounded above typical levels as viewers went back online.
Mexico
In Mexico, traffic also dipped during halftime — 01:15 UTC (20:15 EST / 17:15 PST) — 6% below the previous week and 17% below the period just before halftime.
Canada
In Canada, halftime traffic was 10% below the previous week and 12% below the period immediately before halftime.
Country Comparison
| Country | Halftime Dip (vs. prev. week) | Halftime Dip (vs. pre-halftime) | National Anthem Dip | Post-Halftime |
|---|---|---|---|---|
| United States | -16% | — | -6% | Above normal |
| Mexico | -6% | -17% | — | — |
| Canada | -10% | -12% | — | — |
DNS Trends
Super Bowl ads are among the most expensive in the world — and DNS data from Cloudflare's 1.1.1.1 resolver shows just how effective they are at driving immediate viewer action. Below are the biggest DNS traffic spikes observed during the game, ranked by peak growth over baseline.
Ad-driven DNS spikes
The biggest DNS traffic spike of Super Bowl LX was experienced by newcomer ai.com, which encouraged viewers to claim their handle on the company's new agentic AI platform. The ad resulted in DNS traffic spiking over 50,000% above baseline.
The ad from returning advertiser He Gets Us told us "There's more to life than more". Apparently a popular message, as DNS traffic grew 3,100% after the spot aired minutes before the end of the game.
Tight ends across the country relaxed as they learned about screening for prostate cancer with a blood test. This creative ad from Novartis with a memorable URL resulted in a 2,300% increase in DNS traffic over baseline.
In Base44's ad, in-office co-workers vibe coded a variety of apps using the AI-powered app builder, while at-home viewers checked out the site to see what they could build, pushing DNS traffic 1,600% above baseline.
Cadillac F1 is the first American-registered team in ten years to join Formula One. It got off to a fast start in introducing itself to American audiences, as its 4th quarter ad saw DNS traffic race 1,400% above baseline.
The ad from healthcare startup Hims and Hers highlighted the disparity in the American healthcare system. The message clearly resonated and generated interest in the company's offerings, as DNS traffic grew over 1,000% above baseline for both sites.
The "Athletic Intelligence" demonstrated in Oakley Meta's ad for its smart glasses captured viewer interest, as Oakley's site saw DNS traffic grow over 1,000% over baseline when the advertisement aired.
Category DNS trends
Sports betting domains: Aggregated DNS traffic across sports betting domains grew into the start of the game, then declined during the 1st half, with a halftime lull clearly visible. Traffic spiked in response to the Seahawks' 1st touchdown and the Patriots' only touchdown.
Social media platforms: Aggregated DNS traffic to social media platforms grew slowly in the 1st half. Users stopped scrolling to watch the halftime show, but came right back once it was over, causing a traffic spike. Smaller spikes were seen at the end of the 3rd quarter and after a Patriots touchdown.
Data Source: Cloudflare Radar | Updates via @CloudflareRadar on X
This report covers Internet traffic observations from Super Bowl LX on February 8, 2026.